12 Social Media Engagement KPIs That Matter

12 Social Media Engagement KPIs That Matter

This post will help you understand the KPIs for evaluating your social media content, the meaning and importance of each, and how to use and improve them.

Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric


Some marketing insiders say that social media engagement is not a reliable or useful metric. In this episode of Here’s Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and acted upon.

For all referenced articles see below:

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU: http://stonet.co/1Fl26xt
Want More Social Marketing Budget? Stop Measuring Social Engagement: http://stonet.co/1BY1ACh
The Personalized Power of Google+ Plus Ones: http://stonet.co/1H7pnUI
How Social Engagement Drives Site Visits: http://stonet.co/18XyjAX

Module 12: Social Media Metrics

Analytics Made Simple: Your TOP 5 Social Media Metrics!


Too many metrics, too little time! In this video, my goal is to simplify your analytics. �� I’ll show you the most important metrics to focus on to master your social media.

�� Subscribe today to get more tips on social media marketing! https://www.youtube.com/c/DelawareShoutOut?sub_confirmation=1

▶️ CHECK OUT THESE PLAYLISTS ��
1️⃣My faves (if you’re new to the channel): https://www.youtube.com/playlist?list=PLb6UExX9aeTEXyKiKRI9I4eYkGdq_nll0
2️⃣Facebook tips to outshine your competitors: https://www.youtube.com/playlist?list=PLb6UExX9aeTFdNTMPaVKdSmHqQ5DXrLVY
3️⃣Proven LinkedIn strategies to build your brand & grow your business: https://www.youtube.com/playlist?list=PLb6UExX9aeTFe9gFPILhfUMLoFP7MC29M
4️⃣LinkedIn profile best practices: https://www.youtube.com/playlist?list=PLb6UExX9aeTHT1_UcK6DKheFmm8BWSvrF

�� WANT TO HIRE ME?
If you’d like 100% customized, one-on-one training and strategy, let’s start with a 1-hour consultation by Zoom. It’s a great way to see how well we work together AND answer your burning questions about social media! �� We’ll talk about your specific challenges and map out your next steps for growth. I’ve worked with hundreds of organizations to transform their social media into a program they can be proud of.

Book your private consultation with me here �� https://www.deshoutout.com/1-hour-consultation/

❤️ CONTACT AND CONNECT!
[email protected]
https://www.deshoutout.com/
http://www.facebook.com/delawareshoutout/
http://www.instagram.com/delawareshoutout/
http://www.linkedin.com/in/brookethemarketingpro/

�� STUFF I USE FOR MY OWN BUSINESS
These are items and services I personally use and love. If you take action (i.e. make a purchase) after clicking one of the affiliate links, I’ll earn some money for vegan bean tacos ��, which I promise to eat while continuing to support your journey ❤️. You do not pay a higher price.

Computer – 2020 MacBook Air laptop – https://amzn.to/3e2ehMB
Headphones – Bose QuietComfort 35 II – https://amzn.to/3e2dZW1
Tripod phone holder/Ring light – UBeeSize TR50 – https://amzn.to/3Rm8TBz
Lavalier – RØDE Wireless Go – https://amzn.to/3rh4C89
External hard drive – SanDisk 1TB Extreme Portable SSD (to hold those insanely large video files!) – https://amzn.to/3zxC0ff

Video music and sound effects – Epidemic Sound – https://share.epidemicsound.com/zi2xzj
Competitive video intel – VidIQ – https://vidiq.com/delawareshoutout/

Social media prescheduling tool – Social Pilot – https://try.socialpilot.co/9ihara6nscps
Social media and video graphics – Canva – partner.canva.com/deshoutout

Final note: “As an Amazon Associate, I earn from qualifying purchases.” ⬅️ Amazon requires that I say this, though I think it’s pretty obvious! ��

17 Social Media Metrics to Track (& Free Reporting Template)


Measuring the right social media metrics is crucial for success and your social channels. But with dozens of metrics to choose from, how do you know what social media metrics matter?

In this video, you’ll learn about some of the most important social media metrics to track and how to choose the best ones based on your goals. And to make tracking your metrics easy, download our social media reporting template—find it ��in the video and �� linked below.

If you find this video helpful, subscribe to our channel for more social media marketing tips.
_______________________________________________________________

✨ Resources in this video (and beyond):
✦ The most important social media metrics to track: https://bit.ly/3cGhbGb
✦ The social media metrics map: https://bit.ly/3cLexiv
✦ Google Analytics UTM builder: https://bit.ly/3KHmKRg
✦ Free toolkit: Creating a social media report to share with your boss: https://bit.ly/3CXJ3QT

�� Chapters in this video
0:00 Intro
0:49 What social media metrics matter?
1:12 Why metrics matter
2:06 How to choose your metrics
2:38 Engagement metrics
3:43 Awareness metrics
5:03 ROI metrics
6:29 Team performance metrics
7:51 Social media reporting template
8:03 Recap of metrics

��See all of your metrics—including harder-to-determine ones, like response rate—in Sprout’s Analytics and Reporting Tools: https://bit.ly/3AD4VOA

�� Curious about Sprout? Try Sprout free for 30 days to make gathering your social media metrics easy: https://bit.ly/3wRp16C

�� Follow us on social:
Instagram: https://instagram.com/SproutSocial
Twitter: https://twitter.com/SproutSocial
TikTok: https://www.tiktok.com/@sproutsocial
Facebook: https://www.facebook.com/SproutSocialInc/
LinkedIn: https://www.linkedin.com/company/sprout-social-inc/
Pinterest: https://www.pinterest.com/sproutsocial
_______________________________________________________________

About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://bit.ly/3wRp16C

#SocialMediaMetrics #SocialMediaMarketing #SocialMedia #DigitalMarketing #SocialMediaTips #SocialMediaManager