How Branding Supports Search Engine Marketing Success & ROI

How Branding Supports Search Engine Marketing Success & ROI

It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.

Search Engine Marketing (PPC) – Alignment Online Marketing

Search Engine Marketing (PPC)
It’s like having an ace up your sleeve.

Search Engine Marketing (SEM) also referred to as Pay-Per-Click Advertising (PPC) is a way to leverage the power of search engines (Google, Bing, Yahoo) to get in front of your potiential customers at the right time and place. It is a great way to supplement your SEO (Search Engine Optimization) efforts for faster results.

Also known as paid search ads or paid advertising, this strategy is a highly effective way for your business to find new customers, bring in more income and lower costs for acquisition.

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Music: Name of the Child – Motions.


CMX Masterclass: March Metrics Madness with Khoros | Jake Roadhouse

CMX is the world’s largest network of community professionals. Our mission is to help community professionals thrive through world-class tools, training, and resources.

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For more on March Metric Madness, visit:

Join us as we partner with Khoros for the ultimate Metrics Masterclass! In a world where there are an abundance of metrics to track, learn what really matters when measuring the success of a community. This Masterclass will be lead by Jake Roadhouse, Business Value Director at Khoros, who will help you understand which Online Community health metrics to focus on, no matter your industry or audience:

The most crucial ‘health’ metrics to observe and track for any and all Online Communities
The distinctive ‘health’ metrics to track for: Support Communities
The distinctive ‘health’ metrics to track for: Enthusiast / Marketing Communities
How to measure the 4 most common Community ROI ‘value levers’ for any type of Online Community

Jake Roadhouse
Business Value Director
Having fallen in love with Online Communities in the 1990s, Jake Roadhouse finally started running his own hobbyist / enthusiast Communities in the early 2000s. Then, in 2006, he joined the fledgling company Lithium (later to become Khoros) in order to work with brands that used Community as a business solution. He continues to participate in hobbyist Communities today and still works at Khoros, assisting brands with the specific goals of measuring and monetizing their Online Community endeavors.

Arun Teja Godavarthi
Arun is a first generation Entrepreneur. In his quest of passion, he transitioned to Community Management. After a journey of freelancing and consulting, Arun joined Google Developers team as Community Manager for India Developer Ecosystem.

Get Connect’n All Day, Every Day | How To Use Traditional & Digital Platforms 4 Professional Success

Are you looking to build meaningful connections with professionals in your field? In this video, we share seven tips on how to network and create long-lasting relationships. Learn the importance of attending networking events in person, leveraging online messaging platforms, joining communities for mentorship and support as well as other valuable resources – all designed to help you stay connected even when time is limited. Watch now and start building strong relationships today!

Fundamentals Of Paid Search Engine Marketing Campaign – BBS EP#58

Before you begin paying for advertising on a search engine, there is a lot of work to do. It all starts with your landing pages, and the goals you set up for the traffic your ad budget is buying.

In this video, learn how to create winning paid search engine marketing campaigns.


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Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more.



If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at


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