This webinar is for small business owners who are brand new to the world of SEO or simply want a refresher of current best practices. Maine SBDC specialist Jenny Greene will provide a checklist of quick fixes to make a big difference in helping your website rank higher. We will talk about simple ways to prime your site and social media channels so that they are ready for 2022 search queries. You’ll walk away with a better understanding of SEO, a checklist to refer back to, and actionable items that don’t require an expert to implement.

Recorded Live: 1/19/21

Looking to improve your website’s search engine ranking? Our latest video, “SEO Checklist: 10 Steps to Optimize Your Website for Search Engines” is here to help! In this video, we provide a comprehensive guide to help you improve your website’s search engine optimization (SEO). We cover everything from keyword research and on-page optimization to link building and website analytics. With expert tips and practical advice, this video will help you enhance your online presence and achieve your marketing objectives. Whether you’re a small business owner or a digital marketer, this video is a must-watch. So, sit back, relax, and join us on this journey to SEO success. Don’t forget to hit the like button, subscribe to our channel, and share this video with your friends and colleagues. Let’s dive in!

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If you are creating your e-commerce store using Magento, you have to deal it carefully. An accurately customized Magento e-commerce store can increase your brand value as well as increase the conversion ratio. In contrast, if you are inexperienced with the fundamentals of the Magento development procedure, it may affect your e-store sales. So, hiring an e-commerce SEO Consultant won’t be a bad idea. Let’s take a quick look at the Magento SEO checklist that you should remember while developing the e-commerce store in Magento.

Using Default Settings
A customer might be less motivated to browse your e-store in case it is titled as ‘Home’. According to the SEO algorithm, you have to use the main keyword as well as if required, a secondary keyword for the home page titles.

Layered Navigation Problems
Layered Navigation helps you browse through different options on a single page. In case, you use this feature, one can face many obstacles (obscured images, overlapped categories, as well as slow page responsive time).

Bad Theme Options
Magento has many beautiful themes specially designed for fitting the e-store of all sizes and shapes. In case, you choose a theme that you think suits e-store the best, you could be making the mistake.

Unresponsive Site
Today, a clean and responsive site makes a very good first impression. In case, it’s well-matched on various devices as well as could be viewed with numerous browsers, the Magento store is filled and ready-to-go.

Shared Servers and Resources
If you are linking a Magento store using other online sites and stores, it may decrease the loading speed as well as compromise the safety of the website. Shared resources may largely affect sales of the Magento store.

The Significance of SEO Consulting
An e-commerce SEO Consultant is a required friend, philosopher, & guide which every website, as well as its owner, needs. Without appropriate SEO consulting, it’s difficult for any website to be submerged in the variable water of the Internet.

Conclusion
Magento store is a very powerful platform. You need to try and exploit that to jam-pack. Taking benefit of the scalable administrative structures, you may create a website that expresses the idea intensely.

In this video, we’ll outline our complete checklist for SEO success on your ecommerce store. While SEO is a complex practice and will likely need expert attention to really optimize well, having all of these pieces in place first as a foundation is crucial!

Here is the checklist we’ll discuss:

Sitemap— (how do you structure the entire store)
Products— (titles, description, and extended description)
Collections— (with description and copy below the product grid)
Pages— (simple URLs and don’t compete with each other)
Blogs— (simple structure, use tags as “categories”)
Images & Media — (alt tags, text on images)
Reviews— (syndicate with Google)
301 Redirects— (be aware of changing URLs)
Meta— (meta descriptions for site, homepage, product pages, etc. are very important)
Syndication— (syndicate products to Google Merchant Center and Google Shopping)
Speed– (look at images, JS, theme development, apps, etc.)
Structured Data— (helps with achieving good listings and featured snippets)
Customer Experience— (users clicking and then actually staying on your site affects how you rank)
Mobile— (a clean mobile experience is critical)
Backlinks— (work with other brands and/or use PR to get quality links)

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